By Staff Writer
January 13th, 2014
The Best of Help Me Advertise Atlanta in 2013

The Best of Help Me Advertise Atlanta in 2013

It’s hard to believe that we are already in 2014 and the Super Bowl and Valentine’s Day are just a few weeks away.  Yes, that was a subtle reminder that you need to make sure to get your Velveeta, I hear it’s in short supply this year, and to get your Valentine something special. While we were planning our content calendar for 2014 we took a look back at the most viewed posts ... → Continue Reading



By Staff Writer
December 17th, 2013
Atlanta Marketing ROI

Atlanta Marketing ROI

As a business owner, one of the most important things you have to think about when you are investing money in your business is what type of return am I going to get on that investment? Return on Investment or ROI is a basic concept but one thats easily overlooked when determining the areas of your business to invest your money in.  Just as it's important to determine how much additional revenue ... → Continue Reading



By Staff Writer
December 12th, 2013
How to Write an Effective Press Release

How to Write an Effective Press Release

"Extra, Extra, Read all about it" press releases still matter and are still an effective part of today's PR strategy. Simply put, a press release is a statement composed for distribution to media outlets that is announcing something of relevant news value with the objective of gaining media coverage. As an integral part of a PR strategy, the ultimate goal of a press release is being picked up by a ... → Continue Reading



By Staff Writer
December 10th, 2013
Atlanta Networking Opportunities for Marketers

Atlanta Networking Opportunities for Marketers

Getting out and "pressing the flesh"is a well-known campaign strategy for politicians whereby candidates attend galas and events that are attended by hundreds of people in hopes of making an impression and creating some name and facial recognition during election season.  This strategy can also work for savvy marketers and business owners looking to make new business relations and to get ... → Continue Reading



By Chris D'Emilio
December 5th, 2013
Short Term Gains vs. Life Long Customers

Short Term Gains vs. Life Long Customers

Would you rather flock to the flash in the pan marketing tool or create a long-term business & marketing solution? Like most consumers making any purchase, we’re always looking for ways to avoid the full price sucker deal and get some kind of discount.  The last thing a business owner wants to do is discount their prices, right?  A recent article in the San Francisco Business ... → Continue Reading



By Staff Writer
December 3rd, 2013
5 Tips for Creating an Effective PR Strategy

5 Tips for Creating an Effective PR Strategy

PR is one of the most cost-effective ways to get more leads, generate more sales, tell your brand story, and gain editorial exposure for your product. A good PR strategy can be a compliment to advertising and create brand awareness for your company.  An effective PR strategy is such a powerful tool because of the associated credibility. When a business advertises a product, consumers have the ... → Continue Reading



By Staff Writer
November 26th, 2013
Why Business Owners Should Leave Website Building to the Experts

Why Business Owners Should Leave Website Building to the Experts

Nowadays, businesses large and small need an online presence. This usually entails having a website that at least says to everyone on the Internet, “I’m over here!” Given how easy it may be to set up a free website with basic features, these options are not always the best courses of action for multiple reasons. Instead, you should leave the website building to the experts and focus ... → Continue Reading



By Staff Writer
November 21st, 2013
Cyber Monday - Is Your Website Ready?

Cyber Monday - Is Your Website Ready?

As the 2013 holiday shopping season draws near, Cyber Monday looms even closer. The first workday after Black Friday, Cyber Monday is the year's busiest day for online shopping. Leveraging it to boost your business' profitability requires both an effective marketing strategy as well as technological preparation.  While your website can be a global business, your local customers will also shop ... → Continue Reading



By Staff Writer
November 19th, 2013
Preparing Your Atlanta Business for Black Friday

Preparing Your Atlanta Business for Black Friday

Black Friday is just around the corner. Is your business ready yet? It should be. You should be able to handle the rampant customer madness efficiently. The surge of online sales, the must-have inventory, the huge volumes of traffic—all of these require your urgent attention. The odds are that you must have prepared months in advance for the big date. But how do you compete with large big box ... → Continue Reading



By Kyle Caldwell
November 14th, 2013
The Best Atlanta Marketing Guy I Know

The Best Atlanta Marketing Guy I Know

The guy who fixes my appliances here in Atlanta is named Jerry. He is a marketing genius. I doubt he is aware of this, however. Jerry is a quiet and unassuming man. He starts most days in the early morning and has been at my house fixing the stupid handle of my refrigerator as late as at 8 o’clock at night. Jerry’s appliance repair business is slammed every single day. If you ask anyone in ... → Continue Reading