By Arianne Adams
May 24th, 2013
Solving the SEO Conundrum - Part Three
In another recent post, we discussed quality SEO content and how to maximize it for your Atlanta business without breaking the bank. The purpose of search engine optimization is to make your website (or other online properties) easy for potential customers to find. To accomplish this you need to be sure that you are visible to the big search engines such as Google and Bing. Three sure-fire ... → Continue Reading
By Mike Strawn
May 22nd, 2013
Is Your Customer Service stuck in the Dinosaur Age?
When he's not spending time in Alaska pondering the tougher questions in life, Mike Strawn, an Atlanta native, is a Media Consultant for Cox Media Group Atlanta. For nearly 20 years, he has partnered with companies that have or are currently looking to grow their businesses through innovative, unique and creative ideas. After a conversation with Mike, you will see his passion for companies to market their brands and businesses to minority consumers.
Every business small or large will profess to have great customer service. They will also tell you customer service marketing is a critical part for their growth and the growth of any business. Any business or business owner can tell you when their customer service marketing excels. However and unfortunately most company owners are usually the last to know if there business lacks customer service. I ... → Continue Reading
By Arianne Adams
May 17th, 2013
Solving the SEO Conundrum - Part Two
In a recent post, we discussed SEO and how to maximize it for your Atlanta business without breaking the bank. The purpose of search engine optimization is to make your website (or other online properties) easy for potential customers to find. To accomplish this you need to be sure that you are visible to the big search engines such as Google and Bing. Three sure-fire areas to improve your ... → Continue Reading
By Arianne Adams
May 10th, 2013
Solving the SEO Conundrum - Part One
If you’re like many Atlanta business owners, you may cringe any time you hear the phrase "SEO" thrown in your direction. You have a vague understanding of what SEO (search engine optimization) is and you know you probably need it for your business, but you don't know how to go about implementing up correctly. Fortunately, there is nothing magic about SEO and it does not have to cost tens of ... → Continue Reading
By Joey Crawford
May 8th, 2013
Step Two to Re-Ignite Your Atlanta Advertising Strategy – The Sales Rep Check-In
Joey Crawford is a Media Consultant with Cox Media Group Atlanta Radio. After 13+ years in the media industry, he continues to enjoy learning about innovative marketing strategies, new media thought leadership in the digital space, following iconic advertising campaigns in film, music, television; and all things related to Johns Hopkins Lacrosse and pop culture.
In my recent post, we discussed how a few small steps and changes on your company’s website can go a long way to delivering effective marketing for your Atlanta business; particularly, how refreshing the content on your website can be a key factor in reigniting your overall advertising strategy. I named three ways to re-ignite your Atlanta advertising strategy, which were as follow: Updating ... → Continue Reading
By Kyle Caldwell
May 6th, 2013
3 Tips to Build Market Share in Your Atlanta Industry
In addition to being a very lucky husband, dad and community organizer (before it was cool), Kyle Caldwell is an ad writer masquerading as a Marketing Consultant for Cox Media Group Atlanta. After 25 years, broadcasting on both sides of the microphone, Kyle brings a unique perspective to the power of radio. His creative marketing strategies, backed up by engaging ad copy, have established him as one of Atlanta Radio's most sought after creative problem solvers.
There are about 1,000 air conditioning contractors in Atlanta. These companies fight for an annual market that is somewhere around $500,000,000. Out of the 1,000, the top 20% take in nearly all of the money leaving just crumbs for the 800 remaining. Yes, this is the ol’ 80/20 rule, but: Oh, to be in the top ten! Woe to be in the bottom 500. And, likely, just ... → Continue Reading
By Arianne Adams
May 3rd, 2013
5 Simple Tips for Social Media Success
One of the most important factors in your business’ Atlanta advertising success is creating a strong social media presence. Social media allows you to be in touch with your customers 24/7 and build loyalty and relationships that were nearly impossible to build pre-social media. Use the 5 tips below to ensure social media success for your small business. 1.Consistency. Consistently updating your ... → Continue Reading
By Joey Crawford
May 1st, 2013
Step One to Re-Ignite Your Atlanta Advertising Strategy - Refresh your Website
Congrats! We’ve officially survived Atlanta Pollen Season 2013 and yes, it was pretty brutal. Spring is finally here. Winter is over. And now it’s time to re-awaken and re-fresh the marketing strategy for your Atlanta business. You don’t need a scientific formula or a PHD in marketing to make this happen. Here are three easy steps you can employ starting today to jump start ... → Continue Reading
By Mike Watkins
April 29th, 2013
Building Your Brand - What Are You Passionate About?
Mike Watkins is a 35 year veteran of the broadcast industry with diverse experience as a Program Director, Assistant PD, and Sales Marketing Executive. After graduating from Ithaca College, Mike launched a career that includes stints at legendary stations KDKA Pittsburgh, WGCI Chicago, and WSB Atlanta, where he currently serves as a Marketing Consultant for Cox Media Group. Mike's passion in business is helping decision-makers take a strategic approach to their marketing and better understanding consumer behavior. Mike is a skilled facilitator of Brainstorming and Marketing Strategy sessions. When not strategizing, Mike's passions include his wife and 2 sons, the marriage ministry at his church, and the Pittsburgh Steelers.
I’m passionate about my wife. I’m passionate about my sons. I’m passionate about the Pittsburgh Steelers. I’m passionate about God. And I’m passionate about helping my customers with their business challenges. More specifically, I’m passionate about helping customers who are willing to let me help them. As a result, I am most ... → Continue Reading
By Mike Watkins
April 10th, 2013
Starting An Atlanta Marketing Plan - 4 Steps to Help Me Help You
“SHOW ME THE MONEY!” Shouts Rod Tidwell to Jerry Maguire in what might be one of the most famous movie lines ever. But for my money, the most impactful moment of the movie was a pleading Tom Cruise crying out to Cuba Gooding Jr. "Help me help you!” If you're someone who is considering creating a marketing or advertising plan, I’m echoing in my best Tom Cruise voice ... → Continue Reading